Sunday, December 30, 2007
Brands
On the way home from a Target run this evening, the thought ran through my mind: "What brands define my purchases?" There's a short list of restaurants, stores and labels that vie for my disposable income. I like to think that it's a matter of personal preference and value rather than marketing, but I have to question from time to time why I prefer New Balance to Nike and Colgate to Crest. What are your brands? Why?
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This could be a long discussion and something I enjoy thinking about. Brands succeed in 2 ways in my opinion: Consistently providing superior value or consistently emotionally connecting with you by appealing to your psychological needs. Now I think I am going to stop writing so I have time to interpret the scrambled letters and type them in so you can see my comment.
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